New identity and packaging for INSIS— a wardrobe beyond seasons, age, and identity. Introducing the brand’s first-ever symbol, inspired by the power of perseverance embodied in its name and the iconic knot element found in its signature pieces.
The typeface is conceived as a flexible tool, conceptually balancing three core principles: standardisation, ensuring clarity and consistency; modernist pragmatism, emphasising functional elegance; and technological innovation, utilising variable font technology to adapt seamlessly to different formats and materials.
Transforming geography into interaction.
Seed is a pioneering health company built on the science of the microbiome. Since launch, it has played a defining role in making scientific innovation understandable and beautiful for everyday life. After six years of shaping the cultural conversation around microbes, health, and planetary well-being, the team approached us with the challenge of evolving the brand system to support a growing ecosystem of products, audiences, and touchpoints—without losing the spirit that made Seed stand out. In collaboration with DCA Symphony in Tokyo, we took this evolution as a chance to stretch the identity across new dimensions. The result is a flexible, modular toolkit that balances clarity with expression and adapts across science, storytelling, and culture.
Creative Direction
Mak Kai Hang
Art Direction Support
Alen Cheng
Social Strategy Support
Jenny Li
Design Support
Fiona Li
Photography
Matthew Deak
Brandon Ramirez
Beth Wawerna
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