The visual identity for FILING features a packaging framework governed by a precise cross-grid. This four-panel system serves as a functional container, seamlessly organizing brand imagery, material data, and serial numbers.
Translating the core ethos of 'archiving' into tactile forms, the packaging treats every detail as a curated document. Boxes of diverse dimensions, tags, and woven labels are synchronized under the FILING serial system (BX1.1, BX1.2), mirroring the structural logic of an archival box. By positioning 'filing' at the heart of the system, the identity articulates the brand’s defining philosophy: structuring change with order, and welcoming composure through absolute classification.
Creative director, designer
Mak Kai Hang
Awards
Tokyo TDC Annual Awards
next – Fleurs
next – Fleurs
Fleurs