New identity and packaging for INSIS— a wardrobe beyond seasons, age, and identity. Introducing the brand’s first-ever symbol, inspired by the power of perseverance embodied in its name and the iconic knot element found in its signature pieces.
The typeface is conceived as a flexible tool, conceptually balancing three core principles: standardisation, ensuring clarity and consistency; modernist pragmatism, emphasising functional elegance; and technological innovation, utilising variable font technology to adapt seamlessly to different formats and materials.
Transforming geography into interaction.
Seed is a pioneering health company built on the science of the microbiome. Since launch, it has played a defining role in making scientific innovation understandable and beautiful for everyday life. After six years of shaping the cultural conversation around microbes, health, and planetary well-being, the team approached us with the challenge of evolving the brand system to support a growing ecosystem of products, audiences, and touchpoints—without losing the spirit that made Seed stand out. In collaboration with DCA Symphony in Tokyo, we took this evolution as a chance to stretch the identity across new dimensions. The result is a flexible, modular toolkit that balances clarity with expression and adapts across science, storytelling, and culture.
next – IOR, Institute of Rove
next – IOR, Institute of Rove
IOR, Institute of Rove