Structura
Body as architecture.
The packaging for Structura draws its inspiration from raw architectural elements. We have conceived a bespoke design that pays homage to traditional Chinese joinery—specifically the art of mortise and tenon. Rendered in a muted light grey that evokes the tactility of raw concrete, the design serves as a contemporary continuation of the Brutalist movement.
This overarching concept extends across the entire packaging system. By disrupting conventional structural archetypes, we aim to reframe how form is perceived, thereby articulating the very core of our design philosophy.
Interior design studio Acts and Pathways has elegantly translated our packaging system into a distinctive, immersive spatial narrative. To manifest this, a bespoke suite of modular elements was conceived specifically for the project. The inherent architecture of these pieces invites intuitive interaction, empowering users to fluidly reconfigure the forms to adapt to shifting spatial conditions—seamlessly aligning with STRUCTURA’s multifaceted demands, from retail presentation to daily operations.
Awards
ADC Awards
Topawards Asia
Creative director, designer
Mak Kai Hang
Designer
Jay Yeung
Project manager
Flora Yip
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